NUREMBERG, Germany, April 7 (Bernama-BUSINESS WIRE) — NielsenIQ (NIQ), a leading market intelligence company, today announced the global launch of gfknewron® Supply Chain on its state-of-the-art gfknewron® platform. For the first time, an intuitive, always-on AI-enabled platform will offer global distributor sales data, helping Tech & Durables clients manage their distribution and channel business. This tool helps manufacturers, distributors, suppliers, and the channel navigate the complexities of managing an end-to-end global supply chain and quickly adapt to market changes, delivering comprehensive distribution market insights in just a few clicks.
“Our clients and partners are now enabled to steer their supply value chain and distribution channel business with precision. By integrating global distribution intelligence with our platform’s existing Point-of-Sale market intelligence, consumer insights, and forecasting capabilities, we are taking a major step forward in enabling our clients and partners to achieve greater success,” Tatjana Wismeth, Head of Distribution and Supply Chain Intelligence at NIQ commented. Tatjana added, “As a first, NIQ has managed to bring these complex data sets into one single platform, taking distribution and supply chain intelligence to the next level.”