SAN FRANCISCO, March 13 (Bernama-GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence, today announces a new collaboration with NICE, the world’s leading AI platform for customer service, bringing Meltwater insights to the Contact Center as a Service (CCaaS) market for the first time. Together, Meltwater and NICE will empower enterprises to engage with customers in real time through social media channels to enhance customer interactions, streamline operations, make data-backed decisions and optimize strategies that boost customer satisfaction.
A leader in AI-powered customer service software, NICE supports enterprise organizations around the world with its CXone Mpower platform. With Meltwater social insights available in CXone Mpower, NICE customers can utilize social media as a customer care channel. Social media has long been a key channel for customer service, yet many contact centers lack the necessary tools to efficiently analyze social media interactions. The mountain of end-user data is growing and businesses need solutions to help them make sense of it all.