CANNES, France, June 19 (Bernama-BUSINESS WIRE) — The Procter & Gamble Company (NYSE:PG) today announced a series of innovative new creative partnerships with John Legend, Arianna Huffington’s Thrive Global, and others that reimagine creativity to reinvent advertising at a time when change is needed.
Meeting growing consumer demand for authentic stories and experiences that positively impact society and humanity, these partnerships embrace the convergence of advertising, journalism, filmmaking, music, comedy, and technology. They also bring together creative innovators who embrace equality and inclusion to create more inspiring creativity that people want to experience time and time again.
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