KUALA LUMPUR, Feb 3 (Bernama) — Generali Malaysia has announced the appointments of Soo Wai Har as the new Chief Executive Officer of Generali Life Insurance Malaysia Berhad, and Lee Chee Fooi as Chief Distribution Officer of Generali Insurance Malaysia Berhad. These new appointments are in alignment with Generali Malaysia’s strategy for sustainable growth and its aspiration to become a Lifetime Partner to its customers.
Prior to joining Generali Life Insurance Malaysia Berhad, Soo Wai Har served as the Chief Commercial Lines Officer at Generali Insurance Malaysia Berhad, holding over two decades of insurance industry experiences. Known for her dynamic leadership and deep industry knowledge, she has spearheaded innovation and operational excellence across various roles in Finance, Sales and Marketing, Distribution, and Operations. A passionate advocator for Diversity, Equity, and Inclusion (DEI), she has been pivotal in championing inclusive initiatives at Generali Malaysia. Soo Wai Har succeeds Rebecca Tan, who will be transitioning to the role of President Director & Chief Executive Officer PT Asuransi Jiwa Generali Indonesia.
