BEIJING, Jan 27 (Bernama-GLOBE NEWSWIRE) — The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known for its rich cultural significance, this annual event, or Chunwan in China, combines innovation with tradition, captivating audiences in both China and the world.
On January 22, the gala completed its fourth rehearsal, finalizing its lineup of performances and technical elements. With cutting-edge AR and VR technology, the show promises an immersive experience, blending classic acts like songs, dances, skits and crosstalk with interactive elements to engage audiences and attract a broader audience, particularly younger generations.