HONG KONG, Jan 9 (Bernama-BUSINESS WIRE) — The most spectacular Lunar New Year celebration in town – the Cathay International Chinese New Year Night Parade – is ready to roar back in exuberant style in Tsim Sha Tsui to welcome the first day of the Year of the Snake (29 January), kicking off a host of seasonal events across Hong Kong. The annual event is organised by the Hong Kong Tourism Board (HKTB) with Cathay as the title sponsor for the 23rd year. With the theme Unfold a Year of Good Fortune, the parade combines performers from around the world with distinctive Hong Kong flavours presented by the floats to reflect the city’s status as an events capital for festivities with unique glamour.
Dr Pang Yiu-kai, HKTB Chairman, said, “Hong Kong is one of the most popular destinations in the world for Lunar New Year celebrations, and the Cathay International Chinese New Year Night Parade is definitely a highlight of the festivities. The parade will be broadcast live by satellite and webcast around the world and will be a global attraction to remember. This year’s event trumps last year’s as HKTB hopes to kick off the Year of the Snake by showcasing an international carnival featuring performances from all over the world.”