KUALA LUMPUR, Jan 6 (Bernama) — Malaysia’s premier food and beverage trade event, the Malaysian International Food and Beverage Trade Fair (MIFB), is proud to announce its three-year commitment as the official host of the Malaysia National Coffee Championship (MNCC) for the years 2025, 2026, and 2027 as part of their strategic alliance with the Malaysia Specialty Coffee Association (MSCA). This partnership also marks the start of an exciting new chapter for MIFB, as it works towards introducing a dedicated coffee and tea-focused platform, “Malaysia Café Expo,” as part of its ever-evolving portfolio.
The emphasis on coffee and tea, alongside the rise of café culture, also aligns perfectly with MIFB 2025’s theme: Future-Ready F&B: Serving the Evolution of Trends. This theme captures the shifting dynamics of the food and beverage industry, highlighting the growing demand for specialty coffee, alongside the popularity of Ready-To-Eat (RTE) and Ready-To-Cook (RTC) products, and the integration of digital technology to enhance dining experiences.