TOKYO, June 11 (Bernama-BUSINESS WIRE) — Rakuten, Inc., a global leader in internet services, today announced the launch of Rakuten Sports. This new live streaming and video on demand (VOD) sports entertainment platform provided by Rakuten will deliver sports content to a global audience.
Rakuten Sports provides viewers with Meiji Yasuda J1 League matches from the 2019 season both live and on demand. The service’s content portfolio, currently centered on soccer, also features the original series Iniesta TV, which follows the international soccer star Andrés Iniesta who plays for the Rakuten Group’s J.League soccer club, Vissel Kobe. Rakuten has partnered with Lagardère Sports, the international media rights distributor of Japan’s professional football league, to distribute 2019 season J.League matches to fans in more than 140 countries and regions worldwide, excluding Japan and select regions.*1 The new service is designed to appeal to soccer fans in Vietnam, Singapore, Philippines, Indonesia, Malaysia, Cambodia, Myanmar, Laos and other countries in Southeast Asia, where the popularity of the sport is on the rise and the J.League’s fan base is steadily growing.