CHICAGO, Oct 23 (Bernama-BUSINESS WIRE) — NIQ, the world’s leading global consumer intelligence company, today announced the launch of Marketing Mix Modelling solutions (MMM), helping global clients streamline their marketing investments and effectiveness. This is part of the global expansion of NIQ’s media division, underscoring NIQ’s continued commitment to providing clients the Full View™ and strengthening their marketing capabilities. With global coverage across 75+ countries, NIQ’s MMM is grounded in the reliability of its proprietary store level data, powered by 100 years of industry and analytical expertise.
In just a couple of months of expanding the business, NIQ’s MMM has live programs with 30+ clients across diverse verticals globally – retailers, publishers, and manufacturers from Fortune 500 companies.