KUALA LUMPUR, Oct 4 (Bernama) — AirAsia brand co. (Abc.), the brand management and intellectual property (IP) arm of Capital A and the driving force behind the AirAsia masterbrand, has announced two major partnerships with Moonbug Entertainment and MiraiLab to further expand its presence in the Character and Entertainment intellectual property space. These collaborations mark a significant milestone in the evolution of AirAsia Buds – Abc.’s IP to build and extend the AirAsia brand’s reach further toward becoming a globally recognised icon that everyone loves through lifestyle and entertainment content and experiences.
AirAsia Buds is the charming IP of AirAsia, featuring a dynamic group of animal characters that includes Tappy the thrill-seeking tapir, Bam the foodie pygmy elephant, Ogu the trendy orangutan, and Biggie the mischief-making deal hunter from another planet. Together, these Asean inspired characters represent the spirit of curiosity, teamwork, and love, ready to captivate the audience with their adventures around the world.