SINGAPORE, Oct 3 (Bernama-GLOBE NEWSWIRE) — Lotame, the global technology company that makes customer data smarter, faster, and easier to use for digital marketers, today released findings from, ‘The State of Data Collaboration: A Global Perspective’, a report on marketer and agency data challenges and the solutions they use, or plan to, fielded by Cint. The report found that data challenges are ubiquitous, as is planned investment in marketing and data technology, with data collaboration platforms delivering multiple tangible benefits.
A sample of more than 1,200 marketing and agency professionals in Singapore, Australia, Brazil, Mexico, the UK, and North America were surveyed between June and July 2024. The full global report can be downloaded here.