KUALA LUMPUR, Malaysia, July 18 (Bernama-BUSINESS WIRE) —
FICO (NYSE: FICO):
Highlights
• Good fraud protection is the top priority for Malaysians, followed by ease of use and then value
• Seven in ten consumers expect to answer 10 questions or less or they will abandon a savings account application
• Identity checks are on the rise but three in ten Malaysians will stop or reduce the use of existing accounts if the identity verification experience is poor
Global analytics software leader FICO today unveiled its latest global consumer fraud research, highlighting that consumers in Malaysia have a low tolerance for inefficient digital experiences when opening an account via mobile app or website. According to the study, Malaysians selecting a new financial account place a high value on both good fraud protection and ease of use.