KUALA LUMPUR, Malaysia, July 17 (Bernama-PRNewswire) — The highly anticipated Malaysian International Food & Beverage Trade Fair (MIFB) 2024 opens today, marking the start of a transformative three-day event set to redefine the future of the food and beverage industry. This year’s theme, “Elevating the F&B Business; Empowering Innovations; and Enabling Transformation,” underscores MIFB’s commitment to driving progress, innovation and sustainability in the F&B sector.
A key highlight of MIFB 2024 is the debut of the MYFoodTech segment, a comprehensive new platform highlighting cutting-edge technology and innovative solutions in the F&B industry. Dedicated to showcasing the latest technological advances, solutions, and services across key segments in the food value chain, MYFoodTech, in pioneering the Future of Food, will empower industry professionals to equip themselves with new technologies which are essential to the future of the industry.
