Tourists Flock to Hong Kong for Doraemon, City Cashes in on Cultural IP Economy

HONG KONG, July 15 (Bernama-PRNewswire) — The “100% DORAEMON & FRIENDS” exhibition opens its doors today in Tsim Sha Tsui’s K11 art and cultural district, attracting a record-breaking crowd. The event, featuring the beloved 1969 manga character, Doraemon, underscores Hong Kong’s emerging status as a cultural hub.

The exhibition, held at the renowned Avenue of Stars, drew a significant influx of visitors to the Tsim Sha Tsui promenade. The event kicked off with a “blue” carpet at the Avenue, leading to large-scale Doraemon sculptures scattered both indoors and outdoors. According to K11 spokesperson, the footfall marked an impressive increase compared to the usual traffic.

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