CHICAGO, June 19 (Bernama-BUSINESS WIRE) — NielsenIQ (“NIQ”) collaborated with World Data Lab ( WDL) to issue the first of its kind, comprehensive generational spending report purely focused on Gen Z. The research and analysis presented in the “Spend Z” report highlights NIQ’s commitment to delivering actionable market insights.
The report uncovers precisely what companies seeking to secure pathways to growth need to urgently and intimately understand about Gen Z, the largest and first truly global generation ever, including their preferences, spending habits, values, priorities, how and where they shop, what they purchase, and how they influence the purchasing patterns of other generations.
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