SINGAPORE, May 31 (Bernama-BUSINESS WIRE) — Rhea, a global reproductive health services company focused on elevating the modern family’s fertility journey, announced its official launch today. Rhea is the first end-to-end reproductive health ecosystem connecting prospective families in Asia with complementary operations in North America and Europe to provide a high standard of comprehensive care across geographies.
Rhea’s services ecosystem is centered around a global network of owned and partner clinics. This ecosystem is powered by Rhea Labs, an integrated technology platform that leverages data, accelerated time to market, and quality product feedback loops to improve patient outcomes. The company’s fertility services are delivered by Rhea’s patient journey management tools and clinic network, Generation Prime, which has formally rebranded as GenPrime.