FRANKFURT, GERMANY, May 16 (Bernama) — Malaysia Convention & Exhibition Bureau (MyCEB) participates in the IMEX Frankfurt tradeshow, taking place from the 14-16 May 2024. Joining the national bureau are 13 co-exhibitors including state tourism and exhibition bureaus, convention centres, hotels and industry players such as Professional Conference Organisers and Destination Management Companies.
This year represents MyCEB’s 12th appearance in IMEX Frankfurt as the bureau has been a supporter of this show since 2011. In line with the Malaysia Business Events Strategic Marketing Plan 2021 – 2030, MyCEB’s efforts in executing action plans to profile and empower the Malaysian business events industry is curated by undertaking each business events segments relevant to the countries respectively. This year’s participation is also timely and crucial as MyCEB, an agency under the Ministry of Tourism, Arts and Culture (MOTAC) Malaysia gear up for the promotion of Visit Malaysia Year 2026.
