SUNNYVALE, Calif., May 15 (Bernama-BUSINESS WIRE) — Jumio, the leading provider of automated, AI-driven identity verification, risk signals and compliance solutions, today released the Jumio 2024 Online Identity Study, the third installment of its annual global consumer research. This year’s results highlight significant concerns among consumers about the risks associated with generative AI and deepfakes, including the potential for increased cybercrime and identity fraud.
The study examined the views of more than 8,000 adult consumers, split evenly across the United Kingdom, United States, Singapore and Mexico. The results suggest nearly three-quarters of consumers (72%) worry on a day-to-day basis about being fooled by a deepfake into handing over sensitive information or money. Only 15% of global consumers — and only 7% in Singapore — said they’ve never encountered a deepfake video, audio or image before.