NEW YORK, May 8 (Bernama-BUSINESS WIRE) — Billups, a global Out-of-Home (OOH) managed services agency that helps advertisers and agencies strengthen media performance through a patented analytics and measurement platform, today announced the acquisition of Billie Media, a New Zealand-based specialist OOH agency. This follows Billups’ acquisitions of Outsight, TAC Media, and OOH Labs, all since September 2023.
“The Australia and New Zealand Out-of-Home market is a billion-dollar-plus advertising opportunity,” said Benjamin Billups, Co-founder of Billups. “Customer demand has driven our major expansion over the past year, and they trust Billups to have the team and technology in place to deliver ROI. Billie Media’s core local focus on expertise, data and tech will help enhance our promise to advertisers for a solutions-focused, centralized and accountable approach to driving engagement and value through Out-of-Home experiences.”