KUALA LUMPUR, April 2 (Bernama) — AgriTech start-up, Fefifo (/fee-fai-fo/) announced that online applications are opened for eligible farmers from B40 communities in the country to undergo Fefifo’s Farmer Digitalisation Programme, powered by PayNet’s digital payments using Fefifo’s Magic Bean app.
The Programme is part of a strategic collaboration forged with Payments Network Malaysia (PayNet), the national payments network and central financial infrastructure provider, formalised in November 2023, which included the following:
• Support Fefifo to nurture B40 farmers to become digitally savvy rural Agropreneurs
• Incentives, training and programme sponsorships from PayNet for farmers in the B40 community who are in Fefifo’s Farmer Digitalisation Programme to adopt cashless payments
• Support from PayNet to lower the cost of operating Fefifo cashless distribution centers, maintaining a logistics fleet that transports farm produce for sale to Fefifo’s network of offtakers