SHANGHAI, China, April 1 (Bernama) — Malaysia Convention & Exhibition Bureau (MyCEB) has made its 11th annual attendance at this year’s Incentive Travel & Conventions Meetings (IT&CM China) 2024, which took place from the 26 – 28 March at the Shanghai Convention & Exhibition Center of International Sourcing (SHCEC).
With over 600 exhibitors, 12,000 meetings scheduled, and 400 hosted buyers at the tradeshow, the event presented a prime opportunity for MyCEB and 13 of its industry partners to showcase Malaysia’s capabilities while engaging with key stakeholders from China and beyond.