LIMA, March 23 (NNN-ANDINA) — Pres Dina Boluarte met with the Pacific Alliance Business Council (CEAP) as part of her commitment to boost the Peruvian economy by promoting foreign investment in the country.
During the meeting, she highlighted the great impetus given to the Pacific Alliance by the business community, as a job creator and promoter of investment, in addition to promoting innovation and competitiveness.
Likewise, Boluarte stressed the importance of said regional bloc in achieving an environment conducive to business development among its member countries, by eliminating trade barriers, facilitating the exchange of goods and services, as well as promoting cooperation in key areas such as innovation and technology.
The Pacific Alliance was formally established by a treaty signed by Peru, Chile, Colombia, and Mexico on June 6, 2012, in a ceremony held in the Atacama Desert in Chile.
Since its creation, twelve leaders have assumed the presidency of the bloc, which rotates among its four member countries after a one-year period.
Meanwhile, Peruvian Foreign Trade and Tourism Minister Juan Carlos Mathews participated in a ceremony to mark the handover of the Pacific Alliance Pro Tempore Presidency from Peru to Chile, a platform that served to highlight the achievements made by Peru during the period it was in charge of said regional bloc.
As is known, since August 2023, the Ministry of Foreign Trade and Tourism (Mincetur) has led several initiatives to promote economic and trade integration among the Pacific Alliance member countries, focusing especially on the development of micro, small, and medium-sized enterprises (MSMEs) and their importance in employment generation.
“At a crucial moment for our region, it is essential to continue working together to boost sustainable development and promote greater economic integration,” Juan Carlos Mathews stated.
“This implies further enhancing the consolidation of the Pacific Alliance as a platform of deep integration that encourages free movement of goods, services, capitals, and people,” he added.
In this regard, the Mincetur’s head highlighted the launch of the platform “AP Digital,” an enterprise social network that will promote the internationalization of MSMEs linked to the foreign trade value chain within the bloc’s member countries.
The web will allow users to access free-of-charge training content online, business support, financing, schedule of events in real time, to publish or request announcements regarding purchases and more.
Thus, companies will be given plenty of opportunities to expand their business in the region and to position their products.
“We acknowledged the importance of digital transformation for the future development of companies. Therefore, we are making efforts to implement a Regional Digital Market, addressing aspects such as Enterprise Cyber Security, Net Neutrality, and Intellectual Property in the digital ecosystem,” the minister explained. — NNN-ANDINA
