BERLIN, March 11 (Bernama) — The Ministry of Tourism, Arts and Culture Malaysia through its agency Tourism Malaysia is participating once again in the world’s leading travel trade show, Internationale Tourismus-Borse (ITB) Berlin, taking place from Tuesday 5th March until Thursday, 7th March 2024. Malaysia’s presence at ITB 2024 marks the country’s 51st year of participation in the event, a testament to its continued commitment towards the German and European markets.
This year’s Malaysian delegation to ITB Berlin is led by the Deputy Secretary General (Tourism) Dr. Yasmeen Yasim who is accompanied by Mr. Iskandar Mirza Mohd Yusof, Senior Director of International Promotions Division (America, Europe & Oceania), Tourism Malaysia. A total of 61 participants representing 38 organisations make up the delegation, comprising seven (7) state tourism boards, 15 tour operators, 14 hotels and resorts, and one (1) tourism-related service.