XIAMEN, CHINA, March 4 (Bernama) — Unveiling its latest international collaboration, Malaysia Convention & Exhibition Bureau (MyCEB) has forged a strategic partnership with an international travel agent, ACMAR Marketing Xiamen which is a subsidiary of the ACMAR Group. This significant collaboration was formalised with the signing of a Memorandum of Cooperation (MoC) between Mr. Azman Haji Tambi Chik, Chief Executive Officer of MyCEB, and Dato’ Steven Tee, JP, Group Managing Director of ACMAR Group. The MoC signing took place during a three-day visit to the city.
“The collaboration bolsters both Malaysia and MyCEB’s presence in the promising Chinese market, specifically catering to the Xiamen business community. The MoC signed not only signifies national pride between two Malaysian entities but also a significant step towards fostering bilateral cooperation and enhancing business events opportunities in the region,” enthused Mr. Azman Haji Tambi Chik, CEO of MyCEB.