SINGAPORE, Feb 6 (Bernama-BUSINESS WIRE) — Entropik, a leading Human Insights AI company, today announced the launch of its first edition of the Annual Industry Report on Insights AI. The survey highlights the growing popularity of Insights AI, with 76% of participants viewing it as an opportunity to reshape the market research industry through hyper-personalization. Insights AI, a set of AI technologies – Emotion AI, Behavior AI, and Generative AI – apart from analyzing data, helps marketers understand the subconscious human emotions that can shape consumer decisions. The report’s findings are drawn from a diverse pool of 100+ product, UX, and market research heads.
Insights AI integration helps brands by offering unparalleled depth and precision in understanding consumer motivations, preferences, and experiences. The survey revealed that nearly 58% of respondents are familiar with the term “Insights AI” in research, and notably, 20% of participants expressed a belief that traditional research methods have become ineffective in contemporary times.
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