KUALA LUMPUR, May 17 (Bernama) — Popular affiliate marketing solution provider, Involve Asia Technologies Sdn Bhd (“Involve Asia”) has recently introduced Partner Quality Score (“PQS”) on its Involve network platform. The latest feature was developed as another value-added service for its advertisers to identify and establish partnerships with potential affiliates in a more efficient manner.
PQS provides an overview of a marketing partner’s score based on ongoing records of their overall performance by niche, category, and quality of work. It capitalises a profile of 20,000 affiliate marketing partners and curates them based on their focus areas, historical campaign performances and quality of conversions. Through this, advertisers can dive deep into the potential partners’ platforms, understand and develop ways to working with them to yield the desired results.