NEUHAUSEN, Switzerland, Jan 11 (Bernama-BUSINESS WIRE) — Sensormatic Solutions, the leading global retail solutions portfolio of Johnson Controls, unveils how it enables an enhanced shopper experience with its Store Guest Behaviors powered by Computer Vision Analytics (CVA) solution at the 2024 National Retail Federation (NRF) Big Show. As part of Sensormatic Solutions computer vision capabilities, Store Guest Behaviors is an artificial intelligence (AI) solution that leverages an adaptive learning model to help retailers understand shopper journeys and deliver engaging, enjoyable and unique shopping experiences.
“Truly understanding the shopper journey is key to impacting shopper behaviors, and a holistic picture of a customer’s movement in a retail space allows for better-informed decisions which results in a superior shopping experience,” said Subramanian Kunchithapatham, chief technology officer at Sensormatic Solutions. “Retailers of any size or category can achieve just that with our Store Guest Behaviors solution and design the ultimate experience that aligns with their brand and overall mission as well as with their customers’ needs.”