Indian Gov’t Issues Advisory To Social Media Platforms Over Deepfake Concerns

Indian Gov’t Issues Advisory To Social Media Platforms Over Deepfake Concerns

NEW DELHI, Dec 27 (NNN-PTI) – The Indian government, yesterday, issued an advisory to all platforms, to comply with Information Technology (IT) rules, amid growing concern around deepfakes and misinformation, powered by Artificial Intelligence (AI).

The advisory was issued by the Federal Ministry of Electronics and Information Technology.

“The content not permitted under the IT Rules, in particular those listed under Rule 3(1)(b) must be clearly communicated to the users, in clear and precise language, including through its terms of service and user agreements, and the same must be expressly informed to the user at the time of first-registration and also as regular reminders, in particular, at every instance of login and while uploading/sharing information onto the platform,” reads the advisory.

According to the ministry, the advisory is the culmination of discussions held by the federal junior minister for electronics and information technology, Rajeev Chandrasekhar, during Digital India dialogues with intermediaries for one month.

The terms of service and user agreements must clearly highlight that, intermediaries/platforms are under obligation to report legal violations to law enforcement agencies, the advisory further said.

The measure aims to ensure platforms identify and promptly remove misinformation, false or misleading content, and material impersonating others, including deepfakes.

Deepfake is a video of a person, made by using AI tools, to digitally alter faces and bodies so that they appear to be someone else. It is typically done maliciously or to spread false information.

Recently deepfake videos of Indian film actresses surfaced on social media, triggering an outrage among the public.– NNN-PTI  

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