CHICAGO, Dec 14 (Bernama-BUSINESS WIRE) — NIQ, a global leader in data and analytics solutions, is excited to announce the establishment of NIQ Labs, a groundbreaking initiative aimed at harnessing the collective power of top-tier talent and capabilities acquired through strategic M&As. Positioned as an innovation powerhouse within NIQ’s commitment to bolster sustainable growth through performance-enhancing investments, NIQ Labs stands poised to pioneer the future of inventive products and solutions aimed at tackling industry challenges. Over the past two years, NIQ has invested over $1 billion in operating investments in new data and capabilities to build a Full View™ of consumer shopping behavior to solve client problems and reveal pathways to growth. Coupled with investments, NIQ Labs taps into an extensive array of data assets, employing intuitive business intelligence tools that offer detailed market insights and predictive analytics driven by generative AI (GenAI) and authoritative data science.
With the introduction of NIQ Labs, the company is proud to announce the first new tool, ‘NIQ Ask Arthur’, a transformative GenAI-based tool that will be integrated into the Discover platform. This revolutionary solution empowers users with AI-assisted global search and personalized recommendations based on KPIs and always-on analytics. Offering AI-generated insights within reports, ‘NIQ Ask Arthur’ simplifies complex data interpretation and facilitates informed decision-making. Its conversational AI capabilities enable deeper investigations, guiding users through vast datasets and providing actionable insights. ‘NIQ Ask Arthur’ is a game-changer, reshaping data-driven decision-making and exemplifying NIQ’s commitment to delivering cutting-edge analytics solutions, propelling businesses toward success in today’s dynamic landscape. Through the creation of NIQ Labs, ‘NIQ Ask Arthur’ ensures data safety and leverages the best models and tools available in this rapidly evolving emerging tech landscape.