LONDON, UK, Nov 22 (Bernama-GLOBE NEWSWIRE) —Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today announced the launch of “Made for Advertising” (MFA) technology to detect and block MFA websites, CTV and mobile apps. Pixalate’s MFA solution rates websites, CTV and mobile apps with a high, medium, or low MFA risk; this new feature is available in Beta across the Pixalate product suite.
Pixalate’s MFA detection technology models historical open programmatic transaction data across all apps, pages and URLs; an October 2023 MFA Pixalate assessment deemed over 15K MFA websites and apps high risk. MFA websites and apps can feature intrusive advertising techniques like pop-up ads, auto-play videos, or ads restricting access to content, often resulting in a poor advertising-to-attention ratio.