KUALA LUMPUR, May 10 (Bernama) — Lantern Media, an out-of-home (OOH) media company aims to bring mall advertising to new heights with their digital LED advertising network which operates on artificial intelligence (AI). By gathering geographical and socioeconomic data, these screens enable malls to track daily footfall and user engagement, thus providing brands with data accountability. Lantern Media aims to help brands achieve their marketing objectives through more effective audience targeting/segmentation.
Started by co-founders Paul Leo Versley, Leon Liew, and Chester Ho in April 2018, Lantern Media’s LED screens utilise the latest in AI technology, enabling advertisers to track user engagement with their content. Thanks to each screen’s facial recognition feature, brands are able to accurately measure the number of authentic views their advertisements receive daily. Moreover, the screens identify each viewer’s, age and gender to determine if they fit the brand’s target audience.