PARIS, Oct 26 (Bernama-BUSINESS WIRE) — Ekimetrics, leader in data science and AI-powered solutions, has been named a Leader in The Forrester WaveTM: Marketing Measurement and Optimization, Q3 2023.
In this report, Forrester ranked the top nine providers of marketing measurement and optimization solutions based on 38 criteria divided into three categories: Current Offering, Strategy and Market Presence. Ekimetrics received the highest score of 5/5 in 16 criteria, including: Vision; Innovation; Marketing Optimization and Budgeting; Model Operations; Technical Talent; Consulting Talent; Marketing Strategy Consulting; Modeling and Technology Consulting; Global Client Management; and Pricing flexibility and transparency.