NEW YORK, Oct 17 (Bernama-BUSINESS WIRE) — LiveRamp (NYSE: RAMP), the leading data collaboration platform, and Yahoo today announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem. With this partnership, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) will now be able to take advantage of cookieless identity solution, Yahoo ConnectID, and unlock additional addressable demand.
Further, brands that leverage the Yahoo DSP can achieve greater reach through Yahoo ConnectID, which benefits from RampID and the expanded scale of LiveRamp’s Authenticated Traffic Solution.