KUALA LUMPUR, Malaysia, Oct 12 (Bernama-BUSINESS WIRE) — The vast majority of consumers (92%) polled in Capco’s 2023 Malaysian survey of insurance policyholders will consider sharing additional personal data with insurers to gain a range of benefits. This and other findings highlight a clear opportunity to leverage data and analytics to drive innovation around customers’ needs – and to help close Malaysia’s protection gap among the underinsured and uninsured.
Capco’s survey also reveals positive customer sentiment towards more personalized insurance. Across a range of insurance policy types, from income protection to car insurance, at least seven in 10 policyholders say they ‘strongly want’ or ‘would prefer’ more personalized products.