WATSONVILLE, Calif., Oct 12 (Bernama-BUSINESS WIRE) — Driscoll’s Board of Directors has elected Soren Bjorn, currently president of Driscoll’s of the Americas, as the company’s new CEO. He will assume the role in January 2024 and oversee the company’s global day-to-day operations. J. Miles Reiter, the current chairman and CEO of Driscoll’s, has announced his plan to retire at the end of the year and become Executive Chairman of the family-owned company.
Bjorn joined Driscoll’s, the world’s berry company, in 2006 and has been involved in nearly every facet of the business over the past 17 years. As the former senior vice president of international business and global technologies, he led business development in Europe, South America, and Australia, as well as global R&D and breeding. He became the leader of Driscoll’s business unit in North America in 2013 and was elevated to his current position as president of Driscoll’s of the Americas in 2017.