Hilton Research Identifies a New Generation of Asian Travelers – The ‘GenerAsian’ Traveler

SINGAPORE, Oct 10 (Bernama-BUSINESS WIRE) — As Hilton releases its 2024 Trends Report, the leading global hospitality company has discovered an emerging generation of Asian travelers who are pursuing travel that will enable them to better understand their identity. Dubbed as the ‘GenerAsian traveler’ are Asians who are inspired by self-discovery and have a desire for a deeper understanding of their own cultural and ancestral heritage through travel.

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