TOKYO, Oct 6 (Bernama-BUSINESS WIRE) — b-ex Inc. (headquartered in Setagaya-ku, Tokyo, under CEO Toshihiro Fukui), whose main business is the development and sale of professional products for beauty salons and consumer channels, participated in World Biodiversity Summit (WBS) in New York, on 21st September 2023.
This event, held in conjunction with the 78th session of the United Nations General Assembly (UNGA78), is an international conference organized by the World Climate Foundation (WCF), focused on biodiversity conservation and fostering public-private dialogues. The first edition of this conference took place in Glasgow, Scotland in 2021. The third edition in this year has brought together approximately 200 stakeholders from companies and organizations around the world in New York, USA.
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b-ex, as the first-ever Japanese company participating in the WBS, was represented by CEO Toshihiro Fukui. We introduced our efforts towards a decarbonized society, such as modal shifts in product transportation and reductions in plastic usage for packaging. Additionally, we expressed our commitment to working alongside hair salons to promote the Sustainable Development Goals (SDGs) and to strive towards becoming the “Asia’s No.1 Professional & Clean Beauty Company Group.”