NEWTON, Mass., Sept 26 (Bernama-BUSINESS WIRE) — TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, honored noteworthy technology marketing and sales leaders across Asia Pacific (APAC) with its 2023 Archer Awards. Each of the winners is fueling highly successful marketing and sales initiatives leveraging real Prospect-Level IntentTM data .
“Intent data is essential for the modern marketer and sales professional to focus their efforts on the right accounts and to influence all members of the buying team,” said Michael Cotoia, CEO, TechTarget. “This select group of organizations are taking the smart approach. The winners are using intent data to power a wide array of digital advertising, demand gen, content marketing and sales engagement programs that are delivering a significant impact to their businesses.”