SUBANG, May 7 (Bernama) — Making waves recently by rewarding consumers with rewards, X Promosi Sdn Bhd is one of the fastest growing retail marketing consultancy businesses in the region specialising in growing incremental sales and ROI. X Promosi is eyeing for US1 billion (RM4.08 billion) market share across Malaysia, South East Asia, Europe and China with plans to head south to Australia and New Zealand.
In the coming three years, according to its CEO, Gary Chin Chee Hong with 18 years’ experience in the industry, X Promosi plans to spread its wing and gain more market share. Their competitive advantage has been curtailed with cost-effective and unique programs which bring better experience and engagement between brands and consumers. X Promosi Sdn Bhd specializes in designing and implementing marketing promotions that drive incremental sales at a positive measurable ROI for their clients. Current market leader in South East Asia with big labels under their portfolio such as Dairy Farm, Tesco, Carrefour, 7 Eleven, Aeon Big, Caltex, FamilyMart, VinMart and many others. X Promosi aims to strengthen their position by using data analytics to model customer purchase behaviour and create actionable insights for their clients. By targeting the right consumers with the right value adds, their clients are able to drive incremental business with a rich ROI. Chin said X Promosi stands to gain from more strategic partnerships with their clients, partners (Disney, Marvel, Universal Studios, Warner Bros, Cartoon Network) and suppliers, capable of delivering a seamless and competitive omni-channel exciting customer experience. Consumers’ expectations have evolved in recent years and brands need to maintain their customer loyalty constantly.
