SINGAPORE, Sept 20 (Bernama-BUSINESS WIRE) — Carousell Media Group, the leading retail media network in Asia, partnered with leading data collaboration platform, LiveRamp. Carousell is integrating LiveRamp’s data collaboration platform, which includes LiveRamp’s Authenticated Traffic Solution (ATS), to safely and securely support Carousell’s retail media network.
ATS allows Carousell to enhance addressability with LiveRamp’s pseudonymous, people-based identifier, RampID™, increasing the value of Carousell’s media inventory across all channels. ATS creates addressable audiences without third-party cookies or mobile identifiers, enabling people-based marketing in Chrome, Safari, Firefox, and other browsers, preparing marketers for the post-cookie future while providing immediate results. Carousell can offer its authenticated inventory to marketers interested in people-based marketing, allowing them to connect their first-party user data with RampID™, boosting overall monetization and yield.