SHANGHAI, Sept 14 (Bernama) — As part of its continuous efforts to promote Malaysia as a preferred tourist destination to the travel industry players in China, Tourism Malaysia today launched its booth at the ITB China 2023 travel tradeshow at the Shanghai World Expo Exhibition & Convention Center, taking place from 12th to 14th September 2023.
The Malaysian delegation is headed by the Senior Director of International Promotions (Asia/Africa) Division (covering Deputy Director General Planning), Mr Manoharan Periasamy. Tourism Malaysia is joined by two important partners from the states which are Penang Global Tourism and Sarawak Tourism Board. There are a total of 35 organisations which comprise 15 tour operators, 10 hotels and resorts, two (2) state tourism agencies, three (3) tourism associations, two (2) product owners, two (2) airlines and one (1) tourism-related services.