TOKYO, Sept 13 (Bernama-AsiaNet) —
– Visualizing High Inbound Visitor Dominance in Screen Rankings –
LIVE BOARD, INC., an operator of a digital out-of-home (DOOH) ad network that achieves data-driven targeting and effectiveness verification, has successfully utilized NTT DOCOMO’s carrier roaming data (roaming ID data) (*1) to analyze information on the location of inbound tourists, finding signs of recent recovery in foreign travelers to Japan (*2). In addition to the existing criteria for out-of-home (OOH) media planning, such as circulation data and reputation of the area concerned, LIVE BOARD has incorporated such analytical data into DOOH media planning (primary analysis) for advertisers, enabling more sophisticated and efficient ad delivery. This is an innovative technology both domestically and internationally.