BASINGSTOKE, England, Sept 12 (Bernama-BUSINESS WIRE) — A new study from Juniper Research, the foremost experts in mobile messaging markets, has found that the global number of active RCS (Rich Communications Services) users will reach 1.1 billion in 2024; rising from 930 million in 2023. It anticipated that increasing adoption of communications platforms, such as CPaaS (Communications‑Platform-as-a-Service) will be the primary driver in enterprises leveraging operator‑led RCS channels for rich business messaging.
RCS is a protocol for rich media messaging over operator networks providing advanced business messaging services, such as chatbots and payments. Despite a continued lack of support over iOS devices, the report predicted that 50% of mobile subscriptions globally will be capable of receiving RCS business messages next year.