BERLIN, Sept 2 (NNN-XINHUA) – As one of the world’s leading trade fairs for consumer electronics, the five-day IFA 2023 opened here yesterday, with over 2,000 exhibitors from 48 countries and regions, a much greater scale than last year.
“In addition to all the brands you know and love at IFA, 30 percent of exhibitors are new this year,” Oliver Merlin, managing director of IFA Management, said in a statement, issued yesterday.
According to the organiser, sustainability is a major priority of the trade fair. Ahead of IFA’s 100th birthday next year, the 2023 event, for the first time, dedicated an exhibit area to highlighting sustainability. Besides, it will have multiple forums to discuss how consumer electronic enterprises could develop in a more sustainable approach.
According to IFA official website, nearly 1,300 Chinese exhibitors have registered in this year’s event. Chinese companies such as Hisense, TCL and Haier have occupied some of the largest exhibit areas with various products.
While delivering a keynote speech yesterday, Hisense Group’s President, Yu Zhitao, said, the company looks forward to expanding its overseas market share.
“In order to be more and more user-centric, we are upgrading and optimising our products and services to meet consumer needs,” he said.– NNN-XINHUA
