LONDON, Aug 28 (Bernama-AsiaNet) — On August 22, Brand Finance, the world’s leading brand valuation and strategy consultancy, issued its Food & Drink 2023 report. Yili’s brand value surged to US$12.4 billion, making a 17% increase compared to the previous year. Yili has retained the top spot for four consecutive years, showcasing its robust growth potential.
As highlighted by Brand Finance, Yili, a global dairy giant, has earned a world-renowned reputation with its focus on quality, innovation and social responsibility. The consultancy underscored that, “Yili has fostered strong customer loyalty in its local market by consistently delivering products of exceptional quality and perceived health benefits. This has contributed to strong domestic sales growth, while the brand’s global presence has also propelled its overseas revenue.”
