The LYCRA Company launches a new intellectual property enforcement initiative to support LYCRA® FitSense™ technology

SHANGHAI, Aug 23 (Bernama-BUSINESS WIRE) — The LYCRA Company, a global leader in developing innovative and sustainable fiber and technology solutions for the apparel and personal care industries, announced an intellectual property enforcement initiative in support of LYCRA® FitSense technology.

LYCRA® FitSense Technology is an aqueous dispersion of the LYCRA® brand polymer which can be printed onto fabrics and garments to give a localized power boost, resulting in shaping and compression benefits. It has been successfully adopted by both local China and leading international brands and retailers.

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