KUALA LUMPUR, Aug 22 (Bernama) — Malaysia Convention & Exhibition Bureau (MyCEB) has organised another successful Malaysia Business Events Week (MBEW) 2023. Held in Kuala Lumpur Convention Centre (The Centre), the six-day event convened 400 business events practitioners and provided them with insights and knowledge through panel discussions, workshops, training sessions, forums as well as CSR initiatives.
The highlight of MBEW 2023 was the launch of the MyTripleE support programme under MyCEB’s Meet in Malaysia campaign, aimed at attracting regional and international business events to Malaysia while bolstering the domestic market. The programme’s three components, Excel, Elevate, and Enliven, provide financial and non-financial support to enhance the execution of world-class business events and cater to various target market segments that include convention, exhibition, as well as corporate meetings and incentives.
