Singapore, Aug 22 (Bernama-GLOBE NEWSWIRE) — INVNT.ATOM™, the digital and Web3 innovation division of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™ introduces BZAR™, the GROUP’s patent-pending, self-funded, content-led digital platform, built exclusively for brands and fans. The now available-to-demo platform enables next-gen collaboration, connection, and co-creation with communities in the virtual world. With BZAR, brands can create custom and immersive experiences tailored precisely to their needs utilizing curated photorealistic environments, proactive immersive commerce, and Web3 integrated features to engage with their consumers, build communities, and drive new commercial opportunities.
“Built upon WebGL and WebGPU, our scalable platform features a comprehensive suite of tools that bring brand narratives to life in virtual worlds with features such as multiplayer interaction, real-time communication, and synchronized video streaming. With 29 unique patent claims, BZAR revolutionizes new and existing revenue streams for brands based on their specific strategic needs; while engaging their communities with always-on, custom-curated interactive experiences that amplify storytelling, deepen connections, boost loyalty, drive revenue and capture unparalleled engagement intelligence and data”, said Scott Cullather, President & CEO, [INVNT GROUP] and CEO, INVNT.ATOM. “[INVNT GROUP] has always been at the forefront of creating compelling and impactful brandstories around the world and we see Web3 and our proprietary virtual platform, BZAR, as a critical component of any successful marketing strategy and the next great frontier of brandstory.”