LOS ANGELES, May 3 (Bernama-GLOBE NEWSWIRE) — AdColony, the mobile performance marketplace, today announced the launch of a $5 million Advanced Monetization Program (AMP) — a tailored set of incentives designed to encourage publishers to adopt the latest in-app monetization technologies through the advanced technology of AdColony’s SDK. AdColony believes so strongly in its product that in an effort to distribute the fund to developers, they are offering publishers in the AdColony marketplace 100 percent revenue share for 90 days, a 15 percent user acquisition credit, and up to 10 percent bonus on first position waterfall deals to those who participate.
“We are thrilled to announce the Advanced Monetization Program to help publishers both earn and grow with AdColony,” said Vikas Gulati, AdColony’s head of performance. ”Video ad monetization for mobile app developers has made huge leaps in the past few years and we believe strongly that there are still many developers who need to take advantage of it.”
