SINGAPORE, July 20 (Bernama-GLOBE NEWSWIRE) — PubMatic, (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, and iQIYI International, an on-demand video streaming service providing beloved pan-Asian entertainment to international viewers, today announced an expanded partnership through the implementation of PubMatic’s OpenWrap OTT.
As premium over the top (OTT) streaming services embrace programmatic to maximise revenue, expose their inventory to more advertisers and provide a better ad experience for viewers, unified auction solutions are becoming increasingly popular.